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Editorial Policy

Why do we create content at Odds Scanner?

We share with Americans a passion for sports, in all its aspects. We follow the most diverse sports on and off the field, court, and course.

Observing the growth that sports betting has gained in the United States, we realized the importance of empowering bettors with the knowledge they need to make informed and responsible decisions.

That’s why our goal is to be a reliable source for odds comparison and analysis of sporting events through our platform and comparative content and educational guides, as well as news and analysis of the sector, in an impartial and relevant way.

How do we create our content?

We create our content in the world of sports betting guided by our values of responsibility, impartiality, accuracy, transparency, relevance, timeliness, respect, and inclusion.

In addition, we are guided by strict journalistic principles, seeking to present different perspectives on each topic and avoiding any form of favoritism, and actively defending freedom of expression and freedom of the press as essential pillars.

That means:

  • Our odds data is updated regularly from reliable sources. News, analyses, and articles are carefully researched and reviewed to ensure the accuracy of the facts.
  • We are committed to offering content that is relevant to the American betting public and to keeping the information up to date, especially with regard to odds and sporting events.
  • The language used in our content will be clear, concise, and accessible, regardless of the reader’s level of experience with sports betting. We will avoid excessive jargon and explain complex concepts in a helpful way.
  • Our content will not encourage excessive or irresponsible betting practices.
  • When content includes affiliate links or sportsbook promotions, this will be clearly indicated in order to maintain transparency with our users.
  • We do not tolerate any kind of prejudice, judgment, or disrespect.
  • We embrace the diversity and integration of different cultures and regions and seek to adapt content that reflects these values.

What content do we produce?

  • Odds comparison: The odds presented will be obtained directly from our partner sportsbooks via APIs or other reliable sources and will be updated at regular intervals. The comparison will be made objectively, without manipulation or favoritism.
  • Analysis and game previews: Sports analysis will be based on statistical data, information about the teams, match history, and other relevant factors. The opinions expressed will be substantiated and clearly identified as such.
  • Guides and tutorials: The guides and tutorials will always aim to educate users about different aspects of sports betting, from basic concepts to more advanced strategies.
  • News: Industry news will be gathered from reliable sources and presented in an objective manner, informing users of relevant events in the world of sports betting.

How do we generate revenue from content production?

We produce sponsored content, allowing our partners, duly regulated under U.S. law and committed to responsible gambling, to associate their brands with quality articles and information produced by our teams.

About our editorial independence

We act independently of any commercial or marketing interests. The opinions and analyses expressed are our own and are not influenced in any way by commercial partnerships. Even if we have revenue from partnerships, these relationships do not interfere with the selection, writing, or editorial conclusion of our publications. In this way, we guarantee content that is informative, honest, transparent, and committed to the interests of users.

Review of editorial policy

We reserve our right to revise and edit our editorial policy as necessary to reflect changes in the market, legislation, or editorial practices.

Changes will be communicated to users via our website and other relevant communication channels.